Amarok World
Premiere

For the world premiere, we wanted to show that the new Amarok is not just any new pick-up. It brings more action, more premium, more quality and more value to the segment. With an effect familiar from social media and a visually stunning production, we managed to convey exactly that and set ourselves apart from the competition. This is Amarok.

Agency: Scholz & Friends
Creative Directors: Christian Klein, Johan von Suchodoletz
Director: Stefanie Soho

In addition to the successful pitch and film, I also helped create the look and motifs. The final development and the shoot were realized by Scholz & Friends / Marc and David.

ADs: Marcus Kubicke, Martin Keipert
Photo: Marc and David