Blütezeit
Cannabis Club

With legalization in sight, we had the absolute delight to create one of the first legal Cannabis Clubs in Germany: Blütezeit. Our goal was to introduce a progressive brand that breaks with all weed clichés and contributes to an open, positive and responsible Cannabis culture. We created the naming, a modern tonality, brand strategy, brand design, social content, merchandising and a fitting launch campaign under the tagline "Willkommen im Club".

Agency: Studio Avanti
Creative Direction: Philipp Emde, Hendrik Walcker
Copywriter: Nicolas Egeler