LIDL Social
Easter
Campaign

For Easter '25, LIDL needed a fun, loud, like-worthy social campaign for their Lidl Plus App. To make it happen, we hired the expert himself as influencer and content creator: The Easter Bunny.
For weeks, he took over the LIDL social channels and showed everyone how to save money when shopping for Easter – with video ads, reels and meme postings. Always under the motto "Checken, wie der Hase läuft" ("Understanding, how the bunny is running." – a German idiom meaning: to see how the wind blows)

Agency: la red Berlin
Copywriter: Nicolas Egeler