Wir halten
dieser Welt den Spiegel vor

Fake news, climate change, refugee crisis, populism – the world of news is more bizarre than any TV series. No-one knows what to believe anymore. As a response to the chaos, SPIEGEL launched an integrated campaign that gives people orientation and confronts the powerful with their responsibility. The message: "We hold a mirror up to this world."

Agency: Serviceplan Campaign
Creative Directors: Leif Johannsen, Patrick Matthiensen